INFORMATION

          Start project(04-08-2014)

I found an Internship Company and make an Internship Agreement The Project Internship Supervisor is Lars Arnfred

2nd day (05-08-2014)

Information

This is my internship project . This company  project is based on the SOSTAC model of marketing concept of tourism and culture of Nepal throw by Nepal Embassy  . I am  very much interested to make this project as it can be a very used and interesting subject to the people who loves the natural things . i will make design and webpage in my company with my new concept for this project   

Research about the company

   

_Regarding my choice i chossen the company in Empassy of Nepal in Denmark  Embassy of Nepal in Copenhagen was established in 2007 in reciprocation of the establishment of the Danish Embassy in Kathmandu in 1992 at the Charge d’Affaires e.p. level, which is already upgraded to the Ambassadorial level. In the beginning the Embassy was established at the Charge d’ Affaires a.i. level, which was latter on upgraded to the Ambassadorial level the same year.

Prior to the establishment of residential Mission in Copenhagen, Nepalese Ambassador to the United Kingdom was concurrently accredited to the Kingdom of Denmark. Nepalese Ambassador to the Kingdom of Denmark is concurrently accredited to Finland, Norway and Sweden. The establishment of the Nepalese Embassy in Copenhagen is the reflection of the importance Nepal has laid to her relationship with the Scandinavian friendly countries and the increasing engagement between Nepal and these countries.

H.E. Vijay Kant Lal Karna served as the first Nepalese residential Ambassador to the Kingdom of Denmark till May 2012. Upon completion of his tenure, the Government of Nepal appointed H.E. Muktinath Bhatta as Ambassador Extraordinary and Plenipotentiary, who presented his credentials to Her Majesty the Queen Margrethe II on 11 May 2012.

                                     Tourism

Tourism

A land-locked country spreading into the total area of 1,47,181 square kilometres, Nepal is the host of highest point on earth, the Everest also known as the ‘third pole’ and other 8 out of 14 highest peaks in the world. The amazing mix of geographical variance within the span of merely 150 kilometres from South to the North can be observed at the varied range from 70 metres to 8,848 metres above the sea levels. Nepal has established itself as one of the premier destinations for adventure tourists followed by leisure, pleasure and pilgrimage tourists.

Tourism is one of the priority industries of the Government of Nepal. Tourism sector earned 4.8 percent of total foreign exchange in 2012. This sector had a contribution of 2 percent in Gross Domestic Product (GDP) of the country. Tourism has recently been recognized as the second largest sector to create job following agriculture in the country.

Nepal is the host of magnificent palaces, temples and monasteries in its capital, Kathmandu and around the country. The monuments, towering Himalayas, a million and more deities, festivals as many as days in a year, flora and fauna spray the fragrance of mutual harmony, respect and understanding among the people of Nepal. Open plazas and squares in front of the old palaces contain devotional column, temples, shrines, dancing platform, open bath tanks, water fountains and many other amazing historical architectures. Nepal’s natural beauty, rich biodiversity, unique cultural and religious heritages and hospitable people continue to attract visitors to the country upholding Nepal’s identity as a melting pot of diversities. Nepalese tourism has come off the age to establish the country as one of the most preferred adventure destinations in the world.

Nepal, as a land all seasons, offers the visitors a range of touristic products, services and activities such as suitable restaurants, hotels including five star hotels, trekking, boating, rafting, paragliding, hang-gliding, fishing, ultra-light flights, mountain flights, rock climbing, bungee jumping, jungle safari, mountain biking, hunting and honey hunting and mountaineering. The snow capped mountains, white water river and their quiet basins, green valleys and beautiful landscapes, antique cities with fine arts and crafts, smiling friendly people and their simple, pleasant fascinating folk ways are the treasures that Nepal welcomes visitors with. With all such edifices, Nepal, an attractive land of nature and culture always offers unique pleasures for all tourists; visitors, trekkers, scholars, philosophers, litterateurs and those thrust for new experience of Shangri-La.

Following the peace deal signed between the Government and the rebelling force (CPN-Maoist) in 2006, the country has been able to organize various national campaigns to attract the attention of potential visitors, which includes the successful celebration of ‘Nepal Tourism Year 2011’, ‘Visit Lumbini Year 2012’and ‘Diamond Jubilee of Everest Conquest 2013’. Thus, together with the dawn of peace in the country, the number of tourists visiting Nepal has increased significantly accounting to 8, 03,092 tourists visiting Nepal in 2012. Therefore, visitors are always welcome to taste the perfect blending of nature, culture and adventure, which Nepal is always ready to offer in a renewed flavour.

COPYPeople and Culture

Nepal is home to more than 26.62 million people as per the statistics of National Census, 2011. The population features 101 ethnic groups and 92 spoken languages. The distinction between cast and ethnicity is clearly visible in the society. Nepali is the official language of the Government of Nepal whereas ethnic languages can also be used as official language by local authorities. It is the responsibility of the concerned local authorities to maintain the records in Nepali version as well.

Every ethnic community has its own mother tongue and such communities are encouraged by the constitution to pursue education in their mother tongue up to the primary level. Nepal has turned into a secular country together with the promulgation of the Interim Constitution of Nepal, 2007. All the ethnic and religious communities have equal rights to maintain, practice, promote and preserve their religious practices and institutions. The practice of forceful conversion of one’s religion is prohibited by the constitution itself.

English is used as the second language by a majority of educated people in Nepal. It is also spoken and understood in government as well as private offices in the country. In addition, it is the means of education in private boarding schools operated in urban areas of the country. The people of Nepal are divided into Himalayan people, mid-hills and valley people and terai people on the basis of their inhabitance and origins.

Nepal respects multiculturalism. One of the prominent characteristics of our community is cultural diversity. Kathmandu, the capital city of the country, stands as a melting pot and cultural metropolis of the country. Funs and festivals, as many as the days in a year, associated to various castes and ethnic groups add colour and value to the way of life of Nepalese people. Typical indigenous foods add flavor to the unique character of these festivals. The customs and traditions related to every ethnic group create curiosity to the visitors.

As religion is a way of life in Nepal, people enjoy unity in diversity. One can see the overlap in practicing religion in Nepal. The Hindus visit the temples and at the same time worship in the Buddhist temples as well. Similarly, Buddhists visit the Hindu temples and perform prayers. Therefore, we can see a kind of tolerance and harmony in the society. People are free to practice religion as per their will since the declaration of the country as a secular one.

Nepal has a patriarchal society. It is taken for granted that males should take the responsibility to run the family and females should take the responsibility of households and child rearing. However, we can sense a kind of significant change in this notion since the promulgation of the constitution in 1990. Following this promulgation, the Tenth Periodic Plan of the country took initiative for the inclusion and empowerment of women to mainstream them in active participation in governance andsocial system. The tradition of arranged marriage, purity and impurity; menstruation as impurity and untouchability, cow dung as a symbol of purity etc. has a deep root in the rural Nepal, and therefore, can be a matter of interest for visitors.

Nepalese food is influenced by the Indian and Chinese foods. But one can enjoy the varieties of Nepalese foods, especially the Newari and Thakali dishes in all seasons. A typical feature one can see in Nepal is the way of eating. People do not use cutleries while eating. They prefer eating with clean hands. In a regular dish, Nepali people eat dal (lentil soup), bhat (rice), tarkari (curry) with achar (pickle). On special occasions, people also prefer curried meat. Dumplings (mo mo), Sel Roti (rounded bread), dhido (millet porridge) etc. are also popular among the people in Nepal. Some of the dishes are on the decline in rural Nepal and preserved in the urban areas as the dishes of particular interests by various hotels and restaurants. Thus, visitors can enjoy the uniqueness of culture, religious practices and food habits that Nepali society has been enjoying while visiting Nepal.